Suite 707 · 501 Fifth Avenue

About RRYL

Rooted in Moroccan rituals, refined in Manhattan.

A private, one-on-one skincare studio on Fifth Avenue, founded by Bouchra Sfakes.

The illuminated RRYL sign in the studio
The RRYL sign in the studio.
Bouchra Sfakes, founder of RRYL
Bouchra Sfakes, founder of RRYL.

Founder

Bouchra Sfakes, licensed esthetician in Midtown Manhattan

Founder of RRYL, specialising in Gua Sha and Buccal work.

Bouchra founded RRYL and performs every treatment herself, one-on-one.

Bouchra trained in esthetics at Atelier Esthétique Institute of Esthetics in New York (600-hour program, 2001). She is a New York State licensed esthetician.

Her work centres on Gua Sha and buccal facial massage, alongside a full menu of facials.

The menu includes the Gua Sha Facial, the Microcurrent Facial, the Moroccan facials, the Acne Facial, the Back Facial and the Pregnancy Facial.

Each appointment begins with a conversation about your skin, your goals and anything that could affect treatment. Her technique is then adapted to what she sees and feels, rather than following a fixed script.

The studio

Suite 707, 501 Fifth Avenue

A private treatment room in Suite 707 at 501 Fifth Avenue, at the corner of 42nd Street. One client at a time.

The treatment room in Suite 707
The treatment room.
The RRYL studio: an arched doorway and a linen armchair
An arched doorway in the studio.
The view from the studio across Fifth Avenue to an Art Deco tower
The view across Fifth Avenue.

Book

Book your facial with Bouchra.

Choose Gua Sha, the Signature Buccal Lift or both, then a time that suits you.